AOL introduces new mobile services

AOL, which built its business by providing dial-up Internet access, has been trying in recent years to expand beyond this mature market in various ways, including by boosting its mobile offerings.

As online services and content for mobile devices increase, the popularity of cell phones for accessing the Internet rises. In a study it co-sponsored and the results of which were made public Monday, AOL found that among adult U.S. cell phone users, 52 percent keep their phones turned on all the time. The study also found significant demand today in the U.S. for mobile versions of online services like mapping, text messaging, photo taking, games, e-mail, Web search and Web browsing.

It's no surprise then that all major providers of portal and search services are jockeying for position in the mobile market, including Google , Microsoft's  MSN and Yahoo, as well as AOL, which announced on Monday at the CTIA Wireless 2006 conference that it is adding the mobile browsing service to its AOL.com mobile portal. That way, regular Web pages, not just those formatted for mobile screens, can be properly rendered on mobile devices, according to AOL.

AOL, a Time Warner subsidiary based in Dulles, Virginia, also announced on Monday an expansion of its partnership with Sprint Nextel to provide AOL's mobile portal services to all Sprint mobile subscribers in the U.S. AOL's mobile portal includes a search engine, the AIM instant messaging service, AOL Mail, AOL Pictures and news, entertainment and weather content.

Meanwhile, AOL's online mapping unit MapQuest announced it plans to provide a mobile service that will provide spoken driving directions to users. Called MapQuest Navigator, the service is expected to become available via U.S. cell phone providers later this year. MapQuest also announced that it now has a version of its Web site specially formatted for mobile devices, which users can access by going to http://wap.mapquest.com.

This is the latest push by AOL in the mobile Internet space. Last year, it launched several mobile search services via its http://mobile.aolsearch.com, including its AOL Search general Web search engine, its Pinpoint Shopping comparison shopping engine and its AOL Yellow Pages listing of local businesses.