martes, abril 11, 2006

Salesforce.com launches mobile access with acquisition

Salesforce.com Inc. today said it has acquired wireless technology developer Sendia Corp. for $15 million in cash.

Using Sendia's technology, San Francisco-based Salesforce.com also launched AppExchange Mobile, a system that allows enterprise customers to access on-demand applications from handheld computers and smart phones.

AppExchange Mobile is an extension of AppExchange, the Salesforce.com online service in which companies can use applications from Salesforce.com or from partners that have developed applications compatible with its CRM service.

AppExchange Mobile will make it easier for software developers to create mobile versions of their applications, according to Salesforce.com. Developers can write an application once for the AppExchange platform, which can be accessed from mobile devices, including the BlackBerry, Palm and Windows Mobile handhelds without additional development, the company said. Wireless application developers typically have to tweak applications for each device's operating system.

AppExchange Mobile provides wireless access to Salesforce.com's on-demand applications as well as more than 60 other applications already part of AppExchange, the company said.

Access to the mobile service costs $50 per user per month, in addition to any access charges from mobile operators. Access is free for customers who subscribe to Salesforce.com's premium "unlimited" service.

Santa Monica, Calif.-based Sendia has 35 employees. All of its 79 customers are also Salesforce.com customers, the company said.

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